Cheryl Andrews Marketing Communications
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PR has always been about connections. Magazines. Newspapers. TV. Radio. These days, however, it's also about connecting in newer, smarter, faster ways. Social media. Blogs. Website content providers. And CAMC has the inside know-how to make it all happen.

  • Social Media
    CAMC is pleased to announce the addition of a social media division, which works closely with our PR teams to seamlessly integrate social media into messaging across multiple platforms. In addition to day-to-day counsel, the social media division handles all aspects of social media, from content strategy to execution to reporting analytics, with a focus on social listening and fan engagement.
  • Promotional Materials
    CAMC creates smart and cohesive press kits that serve as invaluable tools that help the media write comprehensive articles. Additionally, the agency can coordinate and handle the production of brochures, sales materials and the development of smart, eye-catching websites.
  • Press Release Distribution / Targeted Pitching
    CAMC develops and issues news releases on a proactive basis to keep media abreast of client news, promotions and new developments. Additionally, our PR pros create interesting story angles to pitch for more in-depth coverage that will provide an added-value to clients.
  • Press Trips
    CAMC knows that one of the most effective ways to generate press is to give media the opportunity to see and experience our clients' properties first hand. The agency has coordinated and hosted more than 100 individual media visits and group press trips during the past year. CAMC knows how to conduct a smart trip that will be beneficial to both the client and visiting media.
  • Media Briefings
    CAMC believes in conducting desk side media briefings in key target cities such as New York, Washington DC and Los Angeles, as not every media outlet can take press trips.
  • Promotions & Partnerships
    CAMC develops strategic partnerships from motion picture studios and television networks to department stores and retail products, our promotions carry messages creatively and effectively to broad and targeted audiences.

    Additional Services
  • Latin America / U.S. Hispanic Media Relations
    For over a decade, CAMC's PR pros have been responsible for effectively reaching U.S. Hispanic and Latin American audiences. We understand that in order to successfully tap into and deliver messaging in the complex Latin American/U.S. Hispanic markets, it is necessary to understand the culture, travel preferences and even language of choice of key audiences; hence, the need for a smart, targeted media relations plan. That's where we come in! Our expertise in the hospitality/tourism industry has allowed us to build relationships with top editors, producers and bloggers based in the U.S. and abroad.



 

 




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